David is a dynamic Marketing leader with a proven track record of driving strategic initiatives and achieving business objectives. As Head of Marketing, he leads the development, implementation, measurement, and optimisation of comprehensive Marketing strategies. Collaborating closely with the leadership team, David ensures that Marketing efforts are in line with overall business goals, focussing on key areas such as customer experience, brand awareness, demand generation, and stakeholder engagement.
With his wealth of experience, David has successfully crafted insight-led programmes that reinforce value propositions, enhance customer acquisition, and improve retention rates. Throughout his career, David has demonstrated exceptional leadership skills by leading cross-functional teams with an entrepreneurial mindset, instilling a culture of innovation, and consistently challenging the status quo.
David's professional journey includes notable stints at prominent financial institutions such as HSBC, NAB, and ANZ, where he made significant contributions to their Marketing endeavours. While working at Oracle, he collaborated closely with subject matter experts to develop compelling thought leadership materials. He has helped brands grow in highly competitive Asia Pacific markets.
Connect with David on LinkedIn.