Philanthropy and profitability are not mutually exclusive. Profitability can be a major enablement tool in driving greater results from philanthropic initiatives and should be seen as a valuable instrument for business to achieve major social and economic change.
Successful companies must have a social change agenda. It's no longer enough to just serve your customers. Organisations are now being measured based on their social contribution as well as their business performance.
Gavin Bunshaw, Joint CEO of DB Results, is featured in the December 2018 edition of the Australian Institute for Company Directors (AICD) magazine. You can read the full article "Enabling Profitable Philanthropic Investment" below.
