Our approach was to design and create digitised business functions making it easier for members to interact.
We focused on building member engagement and loyalty through an improved customer digital experience. By delivering a consistent experience across all digital channels we were able to increase engagement and loyalty with the superannuation provider's customers. The superannuation fund's capability to design, measure, monitor and improve the solution after implementation was scoped into the project plan.
By creating digital channels that are self-managed, we put the change power and ownership into the hands of the business. The website has inbuilt analytics providing ongoing engagement and loyalty insights. These analytics are adaptive and operate with the fully personalised user experience.
This Leading Superannuation Fund has rapidly increased their speed to deliver. We supported them to use technology that delivers more business functionality in faster timeframes at significantly reduced costs and effort.
An Agile delivery model to define, deliver and change solutions in a real time environment has increased the ease and speed for our customer to respond to ongoing change.
Finally, we evaluated and supported the quality delivery of solutions. We provided consistent, standardised and scalable solutions based on a repeatable business model.